Stop Guessing Your Prices: Here's How to Know What to Charge

A friend told me recently: "I think I'm undercharging, but I'm terrified to raise my prices. What if people stop buying?"

If you're running any type of business, you've probably had that exact thought. Pricing feels like walking a tightrope.

Too high and you're scared you'll lose clients. Too low and you're working yourself into the ground.

Here's the truth: your numbers already know the answer. You just need the right lens to see it. And that's where AI changes everything.

Why most entrepreneurs get pricing wrong

Most people set prices based on competitors, gut feel, or arbitrary formulas. Meanwhile, the real data sits untouched: sales history, margins, customer behavior.

It's like having the answers in the back of the book but never flipping the page.

Fear is the real enemy

Entrepreneurs underprice out of fear. Fear of rejection. Fear of being "too expensive." And feeling unworthy.

But underpricing is often the very thing keeping them stuck. Pricing is leverage. Get it wrong, and growth feels impossible. Get it right, and the path opens up.

Where AI shifts the game

AI can analyze your sales, run "what if" scenarios, benchmark competitors, and highlight margins.

Instead of wondering, "Am I charging too much?" you'll know: "If I raise this by 10%, overall profit rises 18%."

The $997 to $1,297 shift

You're selling a package at $997. AI shows that even if conversions dip slightly at $1,297, your profit margin grows 20%.

That's the clarity that helps you break past $100K and scale toward $500K or $1M.

AI won't replace your judgment. But it will replace the fear, the guessing, and the late-night second-guessing.

And what you gain instead is clarity, confidence, and profit margin. The things that fuel your growth.